![]() ![]() The response was universally negative, with Morgan Hughes, one of the founders of the Save the Crew movement that prevented the team from moving to Austin, Texas, calling the rebrand "lame" and "such an unnecessary own goal." Everything was Crew, and that was only part of our identity and what we want to be about going forward." "When you had Columbus Crew SC, people really ignored Columbus," Bezbatchenko said last week. At the time, Bezbatchenko insisted that the idea was to accentuate the name of the city. Instead, the team was to be referred to as Columbus SC. Among the changes were the new logo and that the nickname Crew was being dropped from the official team name. The Columbus organization announced details of the initial rebrand on May 10, after word of the project leaked the previous weekend. He added that the meeting was "a sincere attempt to mend fences." "Obviously, it would have been better to have a fair dialogue up front, but given that they're listening and reacting and asked us a lot of stuff I think is as good as an outcome as we could have hoped for given the circumstances." 1 priority," Campisano told ESPN via telephone. A position to handle broader community outreach efforts also will be created. The two sides agreed that a supporter liaison position will be created, the better to communicate with the team's supporters groups. We're going to be the Columbus Crew and we're going to be the Columbus Crew forever." In a subsequent video statement, Edwards said, "We're super excited about the progress we've made and where we're going as a club. In addition, '96' will be placed inside the outline of the Ohio state flag, recognizing the club's status as the founding member in Major League Soccer." "The Crew received Nordecke's support of the name, which will include Columbus Crew as a part of the new crest. The decision that came from the discussion was that Columbus Crew will remain the team's official name moving forward. The importance of keeping the Crew as the Club's primary identifier was clear. Which MLS youngsters are ready for Europe?Ī statement read: "This evening, a positive, collaborative discussion took place between Crew investor-operators, front office executives and a diverse group from the Crew community regarding the future of the Club's brand and the Club's commitment to its supporter community. ESPN+: MLS chat and more on ESPN FC Daily (U.S. The result was a return to the team's original name of the Columbus Crew as well as changes to the logo. ![]() The two sides quickly reached an agreement that when it came to the rebrand, the Columbus organization moved too quickly and without enough input from the team's most passionate fans. Hector Robledo was present representing La Turbina Amarilla. The supporters groups were represented in part by Nordecke preisdent Jeff Barger and general counsel Charles Campisano. ![]() Pete Edwards, as well as team president and general manager Tim Bezbatchenko and chief business officer Steve Lyons. The Crew were represented in part by owners Dee Haslam, J.W. Members of the front office met with representatives of various Crew supporters groups, including the Nordecke and La Turbina Amarilla, on Tuesday afternoon. Reigning Major League Soccer champion Columbus has reached an agreement with supporters that walks back some of the more controversial aspects of its recent rebrand, including adding back the word "Crew" to the team's official name and logo. soccer correspondentĬolumbus adds 'Crew' back to official team name after fan backlash You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser ![]()
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